It was easier to call Eibach as I did in the past, to verify what is current and what (if anything) has changed.
According to Dave in Eibach technical support the picture you show above is not a 35115.711, it is a 35115.712. Dave said many times the pictures that the vendors use are more of a reference than the actual product. The picture above is the Eibach R1 kit, it is listed for $2970.28 on the Eibach site. The R1 uses universal ERS coil-over springs to spec. from the ERS catalog.
The Eibach Pro Street-S kit, as I have, and is still the optional suspension for the Super Snake builds, is the 35115.711 and what I have on my car is what is still being sold and installed by Shelby ($1827.42 on the Eibach site). The difference in the springs is for "application specific" fitment according to Dave. He said that many/most street owners are not interested in rough/solid mounting points as is the case with most of the track performance R1 and R2 kits. The Pro Street-S coil-over kit contains springs that are application designed to fit the Eibach coil-over mount at one end, and the factory/oem mount/rubber cushion at the other end.
The spare 35115.711 Eibach kit that I bought does not include upper mounts for the front struts, the option would be for the owner to re-use their existing rubber mount on each side, or in my case, I bought the 2011-up SVTPP upper mounts for use if I ever have to take my apart.
There is also a $3541.71 R2 kit with the straight springs that has the external oil reservoirs, again, the solid mounting locations instead of the rubber cushion insulators.
I remember seeing the R1 and R2 kits also available through Shelby, but they are not the optional suspension offered as part of the Super Snake build.
R