Car dealerships are individually owned franchises. The dealer agreements don’t stipulate anything about pricing or what they can charge. That’s why the msrp is a suggested retail price. The factory would be happier if you didn’t charge Over but in the end they can’t do anything about it. They don’t assume any cost in rubbing the dealership. They aren’t partners with the owners as such they can’t dictate what they charge. iPhones are ask the save prices because Apple owns all the stores on the retail chain. No franchise owners involved. Different sales model all together. To be honest I would prefer it if everyone has to pay msrp all the time period. Takes alot of the stress out of the equation cut the buyer save the dealer here a fair profit.Actually this isn’t correct as this discussion proves that other products sold in free markets are not allowed by the manufacturer to be price manipulated such as the iPhone example. IMO these games that dealerships play will be looked at in the future as to why they no longer exist. In the end they will only have themselves to blame for their demise.