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2021 Race Red Shelby GT500
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Actually this isn’t correct as this discussion proves that other products sold in free markets are not allowed by the manufacturer to be price manipulated such as the iPhone example. IMO these games that dealerships play will be looked at in the future as to why they no longer exist. In the end they will only have themselves to blame for their demise.
Car dealerships are individually owned franchises. The dealer agreements don’t stipulate anything about pricing or what they can charge. That’s why the msrp is a suggested retail price. The factory would be happier if you didn’t charge Over but in the end they can’t do anything about it. They don’t assume any cost in rubbing the dealership. They aren’t partners with the owners as such they can’t dictate what they charge. iPhones are ask the save prices because Apple owns all the stores on the retail chain. No franchise owners involved. Different sales model all together. To be honest I would prefer it if everyone has to pay msrp all the time period. Takes alot of the stress out of the equation cut the buyer save the dealer here a fair profit.
 

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This is freedom. Price fixing is akin to socialism.
Price gouging is often looked down upon in Capitalism. This is why gas prices are not allowed to sky rocket in emergencies. Could you imagine if Subway tripled the price of bread when they started to run low that day? Or Best Buy offering ADM on an iPhone when people line up for them? Gouging is a BS practice and it only gives a black eye to the business. As another poster said it’s up to us to not accept this practice. Unfortunately it is celebrated by some on this forum.
 

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2011 SVTPP GT500 Convertible, Silver
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Dealers are opportunists just like most people. I would advise against paying markups on depreciating assets like cars, but if a GT500 is worth $20k over sticker to you, it's your money. I've seen a few low mileage examples for sale around here but I'm not in the market so I have no idea if they're being offered below their original stickers or not. Seems like these cars do pretty OK long term value-wise.
 

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2020 CFTP Red! 2011 Kona Blue
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Price gouging is often looked down upon in Capitalism. This is why gas prices are not allowed to sky rocket in emergencies. Could you imagine if Subway tripled the price of bread when they started to run low that day? Or Best Buy offering ADM on an iPhone when people line up for them? Gouging is a BS practice and it only gives a black eye to the business. As another poster said it’s up to us to not accept this practice. Unfortunately it is celebrated by some on this forum.
Comparing gouging of a necessity like gas during an emergency to AMDs on a luxury item like a GT500 is silly at best. Claiming ADMs are “celebrated by some on this forum” is just more silliness.
 

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Something I've been wondering. I know dealer mark ups have been a thing for a long time with certain cars while the demand and hype is high. I've been wondering, why are dealers allowed to charge over MSRP for cars? There are plenty of other products that get released where the demand is high and the supply is low. One example being the Playstations and Xboxs. They would sell out immediately and remain sold out for months, people would buy them and charge a mark up on ebay, but the retailers would never sell them over MSRP. You'll never see Bestbuy or PCRichards selling a product over MSRP because demand is high and supply is low. So why is it okay for dealerships to do this? What makes dealerships different?
I traveled 500 miles to avoid a markup. My GT500 is a base model. With that said, good luck finding one without a markup now. The semiconductor shortage has made it impossible to find one at MSRP these days. You’ll never find a CFTP model at MSRP. Even the Camaro ZL1s that weren’t selling a few months ago are hard to find these days.
 

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Discussion Starter · #26 ·
I traveled 500 miles to avoid a markup. My GT500 is a base model. With that said, good luck finding one without a markup now. The semiconductor shortage has made it impossible to find one at MSRP these days. You’ll never find a CFTP model at MSRP. Even Camaro ZL1s that weren’t selling a few months ago are hard to find these days.
I know, it has gotten worse. Best I found was $5K over asking. I'll wait and see what happens in the fall. I can't imagine the market staying this crazy for the rest of the GT500 run. And if they do, I'll either have to wait for the next gen, or look at something else unfortunately.
 

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So basically, the manufacturer in this case allows it
The dealer buys the cars from Ford. Then the dealer owns the car. Now the dealer is free to price them hoiw ever he wants. When I go to my dealer and look at cars they all have a ADM. It's stupid but if he takes the ADM off you feel like you are getting a deal. I paid a ADM on my 07 GT500 because they were going to be in short supply. Little did we know Ford was going to build the crap out of them. So Ford can't tell a dealer what to charge for a vehicle because Ford doesn't own them. Tesla's are different because you have to buy direct from Tesla. They don't have a dealer network.
 

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2020 GT500 - Handling Package, Technology Package, Recaros, Forgeline
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I have zero problem with ADMs. If no one steps up to the plate, market forces will push the dealer to lower prices until a willing buyer is found. This is freedom. Price fixing is akin to socialism.
^^ THIS.

Finer point. If you are 100% ok with landing a car for under MSRP or at invoice, you have to be ok with an ADM. Same principle at play.
 

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Dodge actually got into a few dealers butts because of ADMs. They threatened to pull allocations from those dealers if they kept pushing their massive markups on the Hellcat cars. Ford could do this but, as stated, each dealer is independently owned and price is “suggested”.
 
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I know, it has gotten worse. Best I found was $5K over asking. I'll wait and see what happens in the fall. I can't imagine the market staying this crazy for the rest of the GT500 run. And if they do, I'll either have to wait for the next gen, or look at something else unfortunately.
The Hellcat Redeye also has a high markup these days. The new corvettes have a high markup. Not a good time to be buying any performance vehicles.
 

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Comparing gouging of a necessity like gas during an emergency to AMDs on a luxury item like a GT500 is silly at best. Claiming ADMs are “celebrated by some on this forum” is just more silliness.
Im glad we both agree that ADM's are silly.
 

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This is relevant and interesting

This will likely cause a flippers market for these cars. That is what happened to most of the 2020 C8’s that made it into the public’s hands at MSRP. Double edge sword, either the dealer makes the markup, or a flipper reseller will.
 

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Discussion Starter · #34 ·
^^ THIS.

Finer point. If you are 100% ok with landing a car for under MSRP or at invoice, you have to be ok with an ADM. Same principle at play.
I respectfully disagree. I'm conservative and all for capitalism, but some of these ADMs is just so excessive and greedy, it's just taking advantage of a situation (price gouging) and in the end, hurts the consumer. Then again, if people didn't pay them, dealers wouldn't charge them, so I do guess technically, the ball is in the court of the consumer.
The Hellcat Redeye also has a high markup these days. The new corvettes have a high markup. Not a good time to be buying any performance vehicles.
I agree. Especially paying ADM for a base model Vette, that just seems insane to me. To each their own I guess.
 

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Discussion Starter · #35 ·
This will likely cause a flippers market for these cars. That is what happened to most of the 2020 C8’s that made it into the public’s hands at MSRP. Double edge sword, either the dealer makes the markup, or a flipper reseller will.
Much like my original example, with video game consoles or any hot item where demand exceeds supply.
 

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I paid a slight markup and it bothered me a little bit until I pushed the pedal all the way to the floor. Yep, doesn't bother one bit anymore 😂
 

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Discussion Starter · #39 ·
I paid a slight markup and it bothered me a little bit until I pushed the pedal all the way to the floor. Yep, doesn't bother one bit anymore 😂
:LOL: I can imagine how fun that must be, the first press to the floor. I remember the first time I did that with my 2014 Shelby. I had my friend in the car, he was dizzy for the rest of the day lol.

Seems like some dealers are starting to remove ADMs or significantly bump them down. They'll come down eventually.
To those that want one of these and don't want to pay an ADM, just hold your ground. Inquire, ask for MSRP and be willing to say no thank you and wait a bit. The prices will come down, they always do.

216832
 

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I paid a slight markup and it bothered me a little bit until I pushed the pedal all the way to the floor. Yep, doesn't bother one bit anymore 😂
Pay once, cry once!

Also, sometimes the dealer throws a enormous price on it, so it will sit in their showroom and attract folks. I have seen this especially with the GT's back in 2008ish, my neighbor was in the market for one and found one brand new in OK, with a 30K premium, but 2 miles on it. So, its our money we do what we want with it!
 
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